E-mushiness: Ham or Spam?

I have posted here interesting things I’ve received as spam, but nothing seems to get close to appear ham like this one. It was nevertheless caught by my spam filter, but its idea is so unusual, I just can’t let it pass. It even has a companion Web site that looks legitimate.

Musing #0011

A lot of us hate spam, but how do you think human spammers or the people behind robot spammers react to their actions? Do spammers hate receiving spam comments, messages and mails they didn’t send themselves as much as we do?